5 Easy Steps to Turning Your Expertise Into A Digital Course

4 min read

Leaving a safe job is scary.

Especially when the pay is good, and there are bills to cover. Starting something new doesn’t have to be.

Do you like podcasts? Ever been on one? Or maybe you’ve hit record on a voice note to rant about something you’re passionate about?

Great! That’s all you need to create a digital course.

Most people overthink the process and never get started. But it’s simpler than you think, and AI makes it easier.

I’ll show you how.

Key Takeaways

Here are the 5 steps:

1. Start with Audio: Record Your Knowledge

2. Use AI to Transcribe and Develop Your Course

3. Turn Your Outline into a Shareable Product

4. Pricing and Marketing: Launch Your First Product

5. Repeat and Make a Difference

1. Start with Audio: Record Your Knowledge

The simplest way to create a digital course is to record what you already know. It doesn’t require a polished setup - your expertise and passion are enough.

If people have told you, “You should teach this,” here’s your chance. Answer a common client question or share a topic you’re passionate about. If you’ve recorded a podcast or voice note before, you already have a foundation for your course.

For example, record 5-10 minutes on managing stress, improving sleep, or that one unique idea you always talk about.

Focus on value, not perfection. Your voice and knowledge are all you need to take the first step.

2. Use AI to Transcribe and Develop Your Course

AI tools like Galaxy.ai and ChatGPT can turn your recording into a professional course outline in minutes.

For instance, a 10-minute audio on stress management can become a beginner-level course outline or guide.

Steps:

1. Transcribe your recording using Galaxy.ai.

2. Paste the transcript into ChatGPT and use this prompt:

“Take this transcription and create an outline for a digital course on [topic]. Include sections, learning objectives, and actionable takeaways.”

AI removes the roadblocks of manual transcription and complex planning, letting you focus on your expertise.

As you can see below, you can stay within Galaxy.ai to use different tools.

3. Turn Your Outline into a Shareable Product

Tools like Gamma.app let you transform your outline into a polished product. For example, Gamma can create a syllabus, slides, or even a landing page.

Want to sell your course? Use Gamma to create PDFs or build a landing page.

Create a PDF:

Import your outline into Gamma. Use this prompt:

“Create a visually appealing PDF for a beginner-level course on [topic]. Include headings, bullet points, and key takeaways. Use a minimalist style.”

Design a Landing Page:

Finalize your PDF, then create a landing page. Use this prompt:

“Design a landing page for a digital course on [topic]. Include:

• A headline emphasizing benefits.

• A course overview.

• Bullet-pointed features.

• A ‘Buy Now’ button.”

Try a Live Course:

If you're not ready to finalize the digital product, you can host a live course instead - this is my favorite, by the way - because you can go from outlining to selling it to showing up. Many practitioners I work with prefer to meet and speak, as opposed to having to script out videos beforehand.

All you have to say and promote once you have your promo piece is:

se the code provided when you purchase, and we’ll work together to [health goal].”

With Gamma and a bit of creativity, you can turn your expertise into something ready to share, sell, or teach live. All without advanced tech skills.

4. Pricing and Marketing: Launch Your First Product

Your first product doesn’t need to be perfect. The goal is to launch, gather feedback, and improve.

A stress management course priced at $20 could sell 10-20 copies in its first week. Then feedback from buyers can guide revisions for future sales.

Set your price between $10-$50, promote via email or social media, and invite feedback. Transparency builds trust and helps refine your product.

Every launch is progress.

5. Repeat and Make a Difference

Once you’ve created one product, replicating the process becomes easier. Use this framework to create new courses or refine existing ones.

Some creators expand their portfolios, while others focus on improving a single product. Both paths help you reach more people and make a lasting impact.

In a future issue, we’ll explore strategies for growing your product library. For now, the key is to start.

Share your knowledge. Teach authentically.

Take the first step today.

If you have any questions on any of this, reach out to me on X.

See you soon.

Find me on X, LinkedIn, Instagram, or book a 1:1