Why Practitioners Need Their Own Algorithms in 2025

4 min read

It’s 2025 and personalization is no longer a trend; it’s the new standard. The greatest opportunities are for those who lead with their expertise - not the systems they’ve always relied on.

For practitioners, this means you have an unprecedented chance to create meaningful impact by building your own digital presence.

People are looking for trusted voices. They don’t trust government-led or corporate-driven algorithms. They trust individuals who show up authentically.

In healthcare, education, and wellness, this means one thing: practitioners have an opportunity to lead with their own algorithms.

But most people will miss this opportunity because they overthink. They’ll get stuck in the belief that creating a digital presence requires perfection, endless resources, and/or technical expertise.

The time for you isn’t later. The time is now.

Key Takeaways

Here's what we'll discuss in this issue

• Why practitioners need their own algorithms - and what it means

• Why the opportunity is bigger than ever

• How building a digital presence builds trust

• Tools and strategies to get started in 2025

Why practitioners need their own algorithms - and what it means

Algorithms dictate much of what we see and consume daily.

For practitioners, algorithms are nothing more than personalized approaches to sharing expertise and engaging directly with the audience (clients/patients/followers).

The problem? Most algorithms are created by large corporations or governments, not by you, the practitioner.

People no longer trust those systems. They trust you. They trust practitioners who can cut through the noise and offer insights rooted in real-world experience.

This is your opportunity to develop and share your own “algorithm”. One that’s authentic, effective, and based on your years of expertise.

The best part? Creating your own “algorithm” doesn’t require advanced technical skills.

It’s about consistently sharing your insights and engaging with your audience. This is how you build trust and distinguish yourself from the noise of mass-produced, one-size-fits-all solutions.

By leaning into this opportunity, you’re not just enhancing your digital presence; you’re building a platform that makes a lasting impact.

Why the Opportunity Is Bigger Than Ever

The numbers tell the story. In 2024, the creator economy was valued at over $250 billion, a sharp rise from $100 billion in 2023. By 2025, it’s expected to grow even further.

The demand for personalized, trusted voices has never been greater.

Why does this matter? Because we’re at a tipping point where practitioners who step into the digital space will thrive, while those who stay on the sidelines may struggle to remain visible.

The audience for health, wellness, and education is no longer bound by geography. Someone halfway across the world could benefit from your expertise, simply because you decided to show up online, and they resonated by the way YOU said it. Even if they’ve heard it before, it didn’t click until they heard from you.

And here’s the real advantage: the playing field has leveled. With tools powered by AI, you don’t need a massive marketing budget or a technical team to compete. What you need is clarity, consistency, and a willingness to share what you already know.

This isn’t just a moment. It’s the beginning of a massive shift. Practitioners who act now will position themselves as leaders in their fields for years to come.

Building a Digital Presence Builds Trust

Trust is everything (In a future issue I will discuss the concept of Like Me, Know Me, Trust Me, Pay Me - a framework that my sales mentor Josh taught me). It’s the foundation of any successful practitioner-client relationship, and it’s even more critical in the digital world.

Why? Because when people encounter content online, they’re already skeptical.

But here’s the thing: your authenticity as a practitioner is your superpower. Sharing your knowledge, your insights, and even your story creates a connection that no faceless organization can replicate.

People trust individuals who show up consistently, share valuable insights, and communicate with clarity.

Take this as an example:

Imagine a potential client searching for solutions to their health problem. They find two options online. One is a generic blog post or advertisement from a corporate medical company about why everyone should be on a certain medication. The other is a personal video where a practitioner shares actionable advice that can be implemented right away. Which one do you think they’ll trust.

By building your digital presence, you’re not just educating your audience.

You’re building a bridge of trust that turns viewers into loyal clients or patients relationships that heal people.

Building a Digital Presence Builds Trust

The tools to build your digital presence have never been more accessible. You don’t need a degree in technology or a full marketing team to create a meaningful online presence. You just need the right tools and a clear strategy.

Here are a few to consider:

1. Content Creation with AI

Tools like Galaxy.ai can help you quickly generate content ideas, scripts, or even blog posts. Use them to repurpose your existing expertise into digital formats like guides, newsletters, or videos. (read my newsletter on how to….)

2. Social Media for Amplification

Platforms like Instagram, YouTube, and LinkedIn are ideal for sharing short, digestible content that connects with your audience. Start small by posting once a week and build from there.

3. Video Platforms for Personalization

Tools like Loom or Descript allow you to record short, personal videos. This is a powerful way to create an authentic connection with your audience.

4. Community Engagement

Build a circle of trust by engaging directly with your audience. Platforms like Circle.so or Discord allow you to create a space where your clients can ask questions, share experiences, and deepen their trust in you.

5. Automation for Efficiency

Use tools like MailerLite or Mailchimp to automate your email communication, so you can nurture your audience while focusing on your practice.

The strategy is simple: start small, be consistent, and focus on delivering value.

If you want help choosing the right tools and developing a simple strategy to get started, I’m offering a free call to my readers.

Together, we can map out a plan that works for you.

Click on “book a 1:1” to Schedule

Baldomero Garza

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